Enkindle Chocolate Rajy Ion Avram omba'apóva

Enkindle Chocolate Rajy Ion Avram omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Enkindle Chocolate Rajy

Ion Avram -gua

Mba'eporuhára: Ion Avram

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

15,656

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #105245 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Enkindle Chocolate Rajy Rehegua

Enkindle ha'e peteĩ chocolate rajy ojejapova'ekue dark chocolate mini tablets-pe, mokõi sabor reheve, chili ha lemón pimienta ndive. Ko diseño omoinge mokõi rajy, oiporúva okaraygua peteĩ tarjeta pop-up-pe. Ojehekýi rire, ko tarjeta ohechauka peteĩ ñe'ẽ mombe'u ta'ãnga tres dimensión-pe ojekytĩva. Umi ojekytĩva interior gotyo ohechauka umi mini tablets, oñemoĩva volcán rechaite chili sabor-pe ha oro tesoro rechaite lemón ha pimienta sabor-pe. Ko referencia omomandu'a ymaguare, umi especia oñeguenohẽ jave oro icuentaha. Ko rajy ojejapo cartón-gui ha ikatu oñeñongatu chocolate okaru rire.

Jeguerohory

A' Design Award Brónse Rehegua

Enkindle Chocolate Rajy ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Enkindle Chocolate Rajy ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Enkindle Chocolate Rajy ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Tuichakue ha Ñemyenyhẽ: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Ñe'ẽ Rape: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Ñeapopy Tecnología: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Diseño Jepy'apy: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Ñesẽheka: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inspiración: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Proyecto Ára Tuichakue: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Mba'apo Rape: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Ta'ãnga Mba'eñemoneĩ: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019