Wen Niang Kaguy Arroz Sa'yju Ryru Tiger Pan omba'apóva

Wen Niang Kaguy Arroz Sa'yju Ryru Tiger Pan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2020

Wen Niang Kaguy Arroz Sa'yju Ryru

Tiger Pan -gua

Mba'eporuhára: Shenzhen Wanshengtang Industry Co., Ltd

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

40,991

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101157 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Wen Niang Kaguy Arroz Sa'yju Ryru Rehegua

Wen Niang ha'e peteĩ ryru ojejapóva kaguy arroz sa'yju chinagua peguarã. Pe botella ojejapo vídriogui, jepe hetave kaguy arroz sa'yju oñemohyru cerámicape. Pe vídrio ape omoĩve overapa ha ipirekue porã. Peteĩ krysỹi ipepo ojeipysóva oñemboha'anga pe botella ati'ýre ha ojaho'i 320 grado hetavéva pe apégui. Pe krysỹi oguereko tenda yvate arandu oriental-pe, upépe ha'e ohechauka teko potĩ, porãngue, tesãi ha jeikove puku. Pe botella oguereko 90 milímetro ipérõ ha 260 milímetro ijyvatekue. Pe iforma pyahu oipota omomýi mitãrusukuéra ojoguaséva.

Jeguerohory

A' Design Award Itaju Rehegua

Wen Niang Kaguy Arroz Sa'yju Ryru ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Wen Niang Kaguy Arroz Sa'yju Ryru ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Wen Niang Kaguy Arroz Sa'yju Ryru omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Tuichakue ha Ñemyenyhẽ: Diameter: 90mm
Height:260mm
Ñe'ẽ Rape: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Ñeapopy Tecnología: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Diseño Jepy'apy: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Ñesẽheka: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiración: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Proyecto Ára Tuichakue: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Mba'apo Rape: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Aty Rembiguái: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Ta'ãnga Mba'eñemoneĩ: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You