It's a Metaphor Mesa de Emanuele Di Bacco

O deseño It's a Metaphor Mesa de Emanuele Di Bacco é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Mobiliario.

BronceMobiliario· 2020

It's a Metaphor Mesa

de Emanuele Di Bacco

Cliente: Gladstone London

Gañador do A' Design Award de Bronce na Categoría Mobiliario

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Cores

O Deseño

Sobre It's a Metaphor Mesa

Este proxecto está a divertirse de si mesmo ao tempo que conciencia social sobre a igualdade de xénero. Concretamente, usa unha metáfora que nace do sumo, un dos deportes con maior dominio masculino da sociedade xaponesa. As mulleres non están autorizadas a competir profesionalmente neste deporte, dadas as regras machistas, que as limitan fóra do anel de loita como consecuencia da súa impureza por mor do sangue menstrual. Sacar a un guerreiro de sumo ao chan, ao servizo dunha maceta ou calquera outra necesidade que poida ter a xente, profunda que o sumo de dominio machista aínda ten, simplemente con ironía e humor.

O Recoñecemento

Sobre o A' Design Award de Bronce

It's a Metaphor Mesa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que It's a Metaphor Mesa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. It's a Metaphor Mesa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Dimensións e Embalaxe: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Etiquetas: table, social design, equality of the sexes, Japan, sumo
Tecnoloxía de Produción: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Reto de Deseño: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Investigación: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Inspiración: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Duración do Proxecto: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Fluxo de Operacións: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Patentes: Copyrights belong to Emanuele Di Bacco
Membros do Equipo: Emanuele Di Bacco