Blink App Campaña de Imaxe de Bloom GmbH Nuernberg

O deseño Blink App Campaña de Imaxe de Bloom GmbH Nuernberg é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

FerroPublicidade· 2024

Blink App Campaña de Imaxe

de Bloom GmbH Nuernberg

Cliente: andavis GmbH

Gañador do A' Design Award de Ferro na Categoría Publicidade

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Cores

O Deseño

Sobre Blink App Campaña de Imaxe

Grazas á innovadora Blink App, o pessoal de limpeza de edificios ten os seus procesos baixo control e todo en tempo real. Na campaña de imaxe, este empoderamento represéntase de forma vívida mediante a transformación dos usuarios en superheroes ou figuras de acción, equipados con accesorios de limpeza especializados. A mensaxe inspirada en memes "Ese momento cando..." engade un toque de humor aos motivos. Esta visualización audaz crea un contraste impactante na industria da limpeza, habitualmente reservada, captando a atención no produto.

O Recoñecemento

Sobre o A' Design Award de Ferro

Blink App Campaña de Imaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Blink App Campaña de Imaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Blink App Campaña de Imaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Dimensións e Embalaxe: Striking image campaign in the relevant trade publications of the cleaning industry.
Etiquetas: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Tecnoloxía de Produción: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Reto de Deseño: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Investigación: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inspiración: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Duración do Proxecto: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Membros do Equipo: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer