Espresso Branding de Café de Andromachi Kakava

O deseño Espresso Branding de Café de Andromachi Kakava é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Espresso Branding de Café

de Andromachi Kakava

Cliente: ABC Design Communication

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Espresso Branding de Café

O envasado de café require un diseño especial debido á gran competencia. A investigación realizada baseada na codificación cromática do espresso, proporcionou a Sottos Family unha imaxe esteticamente diferente no envasado. Así, a paleta de cores do envasado define as mesturas de café, levando a consciencia dos consumidores a combinar a cor co sabor e aroma correspondentes. O estudo desenvolveu-se en profundidade tendo en conta o desenvolvemento de materiais rexionais que destacan a marca de café espresso Sottos Family.

O Recoñecemento

Sobre o A' Design Award de Ferro

Espresso Branding de Café gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Espresso Branding de Café sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Espresso Branding de Café é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensións e Embalaxe: Metallic Pouch: Width 155mm x Height 325mm
Etiquetas: espresso, sottos, coffee,
Tecnoloxía de Produción: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Reto de Deseño: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Investigación: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiración: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Duración do Proxecto: The project started in November 2019 in Athens and finished in December 2022 in Athens
Fluxo de Operacións: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Membros do Equipo: Costas Lakis
Andromachi Kakava