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Red Wave Entrada de Maiko Mochizuki and Rei Nishitani

O deseño Red Wave Entrada de Maiko Mochizuki and Rei Nishitani é un estimado gañador do moi prestixioso 2023 A' Design Award de Ouro na Categoría de Competición Deseño de Arquitectura, Interiores e Exhibicións de Feiras Comerciais.


OuroFeira Comercial· 2023

Red Wave Entrada

de Maiko Mochizuki and Rei Nishitani

Cliente: Murayama Inc

Gañador do A' Design Award de Ouro na Categoría Feira Comercial

444,261

Gañador de Premio Verificado

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Cores

O Deseño

Sobre Red Wave Entrada

Red Wave instalouse como estrutura de entrada para o Salón Internacional de Artes Gráficas 2022. Significa o vermello intenso que posibilita a tecnoloxía e o movemento do corazón que se move por ela. A cor vermella enérxica e a forma fluída simbolizaban unha exposición entusiasta con negociacións comerciais activas, sen medo ás condicións estancadas provocadas polo Covid. Red Wave tamén se utilizou como concepto de deseño para a zona de exposición especial, sinais de orientación, contidos en liña, etc. dentro do recinto, dándolle unha sensación de unidade para reducir os visitantes' estrés de moverse.

O Recoñecemento

Sobre o A' Design Award de Ouro

Red Wave Entrada gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Red Wave Entrada sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Red Wave Entrada crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensións e Embalaxe
Width 27700mm x Depth 8440mm x Height 4000mm
Etiquetas
Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Tecnoloxía de Produción
We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Reto de Deseño
The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Investigación
We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiración
IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Duración do Proxecto
Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Fluxo de Operacións
Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Membros do Equipo
Maiko Mochizuki
Rei Nishitani
Créditos das Imaxes
Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.

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