Nowy Styl Stand de Exposición de Konarski and Bzowski Piotr Duraj

O deseño Nowy Styl Stand de Exposición de Konarski and Bzowski Piotr Duraj é un estimado gañador do moi prestixioso 2026 A' Design Award de Ouro na Categoría de Competición Deseño de Arquitectura, Interiores e Exhibicións de Feiras Comerciais.

OuroFeira Comercial· 2026

Nowy Styl Stand de Exposición

de Konarski and Bzowski Piotr Duraj

Cliente: Konarski & Bzowski

Gañador do A' Design Award de Ouro na Categoría Feira Comercial

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O Deseño

Sobre Nowy Styl Stand de Exposición

Nowy Styl é un stand de exposición creado para a presentación de mobiliario de oficina nunha feira comercial. O stand ocupa 607,5 metros cadrados e segue os principios do deseño biofílico. A súa distribución baséase na metáfora dunha árbore, expresada a través de obxectos construídos. Uns ventiladores producen unha brisa suave que anima o espazo, mentres que a iluminación cálida evoca a luz do sol pasando entre as follas. O deseño antepón a experiencia humana á venda directa. A intención é mostrar como un espazo de traballo pode favorecer o benestar, reducir o estrés e mellorar a concentración.

O Recoñecemento

Sobre o A' Design Award de Ouro

Nowy Styl Stand de Exposición gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Nowy Styl Stand de Exposición sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Nowy Styl Stand de Exposición crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensións e Embalaxe: The stand is 607,5 square metres.
Etiquetas: fair, wellbeing, nature, personification, control, instinct
Tecnoloxía de Produción: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Reto de Deseño: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Investigación: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiración: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Duración do Proxecto: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Fluxo de Operacións: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Membros do Equipo: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Créditos das Imaxes: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.