Gujinggong Tha Liquor le Cheng Tian Sheng

Tha Gujinggong Tha Liquor le Cheng Tian Sheng na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2020

Gujinggong Tha Liquor

le Cheng Tian Sheng

Neach-ceannach: Yuto

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

63,291

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #99904

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Gujinggong Tha Liquor

Tha na sgeulachdan cultarail a bheir na daoine seachad air an toirt seachad air a ’phacaid, agus tha na pàtrain de dh’ òl dràgon air an tarraing gu faiceallach. Tha spèis aig an dràgon ann an Sìona agus tha e a ’samhlachadh iomchaidheachd. Anns an dealbh, thig an Dragon a-mach airson òl. Leis gu bheil e air a thàladh le fìon, bidh e a ’gluasad timcheall a’ bhotal fìona, a ’cur eileamaidean traidiseanta leithid Xiangyun, lùchairt, beinn agus abhainn, a tha a’ dearbhadh uirsgeul fìon ùmhlachd Gujing. Às deidh dhut am bogsa fhosgladh, bidh còmhdach de phàipear cairt le dealbhan gus am bi buaidh taisbeanaidh iomlan aig a ’bhogsa às deidh dha fosgladh.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Gujinggong Tha Liquor air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Gujinggong Tha Liquor na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Gujinggong Tha Liquor a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Tomhasan & Pacadh: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tagaichean: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Teicneòlas Cinneasachaidh: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Dùbhlan Dealbhaidh: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Rannsachadh: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Brosnachadh: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Faid a' Phròiseict: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Sruth Obrachaidh: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Buill na Sgioba: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING