Miltos Feidhm: Aitheantas Branda, Pacáistíocht le Yuta Takahashi

Tha Miltos Feidhm: Aitheantas Branda, Pacáistíocht le Yuta Takahashi na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2020

Miltos Feidhm: Aitheantas Branda, Pacáistíocht

le Yuta Takahashi

Neach-ceannach: Miltos

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

50,553

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #99373

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Miltos Feidhm: Aitheantas Branda, Pacáistíocht

Is éard atá i Miltos ná aitheantas branda agus dearadh pacáistíochta do bhranda seacláide. Leathnaíonn an coincheap smaoineamh na pónaire go barra amach ina chur chuige crann-go-barra a chuireann béim ar chumhracht an chacó. Tá an pacáiste déanta de pháipéar mín dúghorm le próiseáil dallraidh, vearnais a chuireann patrún síoda in iúl agus stampáil scragaill óir. Osclaíonn an cás cosúil le clúdach leabhair agus coinníonn sé cárta cairt blaiseanna a mhíníonn gach blas go mionsonraithe, mar a dhéantar le fíon. Tá an bosca roghnóireachta bunaithe ar íomhá leabhragáin. Tacaíonn an dearadh le taithí branda shocair d'aosaigh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Miltos Feidhm: Aitheantas Branda, Pacáistíocht air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Miltos Feidhm: Aitheantas Branda, Pacáistíocht na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Miltos Feidhm: Aitheantas Branda, Pacáistíocht na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Tomhasan & Pacadh: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Tagaichean: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teicneòlas Cinneasachaidh: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Dùbhlan Dealbhaidh: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Rannsachadh: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Brosnachadh: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Faid a' Phròiseict: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Sruth Obrachaidh: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Peutantan: Copyrights belong to Yuta Takahashi, 2020
Buill na Sgioba: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Creideasan Dhealbhan: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020