Gan Song Príomhfheidhm Bhranda Amhairc le Biwei Zhu

Tha Gan Song Príomhfheidhm Bhranda Amhairc le Biwei Zhu na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2020

Gan Song Príomhfheidhm Bhranda Amhairc

le Biwei Zhu

Neach-ceannach: Gan Song

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

12,813

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #98901

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Gan Song Príomhfheidhm Bhranda Amhairc

Is aitheantas amhairc branda é Gan Song a cruthaíodh do bhranda speisialaithe as ceantar Mayang na Síne. Tá dearadh spreagtha ag an tírdhreach áitiúil agus ag cultúr Miao. Cruthaíonn línte míne d'éagsúlacht tiús cruth na sléibhte agus na hAbhann Jinjiang. Léiríonn cailín ag gáire in éadaí Miao an fómhar agus an dóchas. Cuirtear an t-aitheantas i bhfeidhm ar bhróisiúir, cártaí, clúdaigh litreach, pacáistíocht agus fógraíocht amuigh, le priontáil scragaill, greanadh, gearradh léasair agus órú. Tá gach patrún veicteoraithe, ionas gur féidir an t-aitheantas a phriontáil ag aon mhéid.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Gan Song Príomhfheidhm Bhranda Amhairc air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Gan Song Príomhfheidhm Bhranda Amhairc na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Gan Song Príomhfheidhm Bhranda Amhairc a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Tomhasan & Pacadh: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tagaichean: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Teicneòlas Cinneasachaidh: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Dùbhlan Dealbhaidh: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Rannsachadh: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Brosnachadh: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Faid a' Phròiseict: The project started and finished in 2019 in Changsha City,China
Sruth Obrachaidh: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Peutantan: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Buill na Sgioba: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Creideasan Dhealbhan: Wilbur Studio