ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach le Kenarkose Creative

Tha ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach le Kenarkose Creative na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2020

ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach

le Kenarkose Creative

Neach-ceannach: Middle East Technical University

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

63,709

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #97941

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach

Airson an 20mh bliadhna de ODTU Sanat, fèis ealain a chaidh a chumail gach bliadhna le Oilthigh Teicnigeach an Ear Mheadhanach, chaidh iarraidh air cànan lèirsinneach a thogail gus cuideam a chuir air an 20 bliadhna a thàinig às an fhèis. Mar a chaidh iarraidh, chaidh cuideam a chuir air an 20mh bliadhna den fhèis le bhith a ’tighinn thuige mar phìos ealain còmhdaichte ri fhoillseachadh. Chruthaich dubhar de na h-aon sreathan dathte a tha a ’cruthachadh àireamhan 2, agus 0 mealladh 3D. Tha an mealladh seo a ’toirt faireachdainn faochadh agus tha na h-àireamhan a’ coimhead mar gum biodh iad a ’leaghadh a-steach don chùl-raon. Tha an roghainn dath beothail a ’cruthachadh iomsgaradh seòlta ri suaimhneas an tonn 20.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha ODTU Sanat 20 Tha Dealbhadh Aithne Lèirsinneach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Tomhasan & Pacadh: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tagaichean: Visual Identity, Visual Communication, Graphic Design, Branding
Teicneòlas Cinneasachaidh: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Dùbhlan Dealbhaidh: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Rannsachadh: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Brosnachadh: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Faid a' Phròiseict: The project started in October 2018 in Ankara and finished in March 2019.
Sruth Obrachaidh: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Buill na Sgioba: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Creideasan Dhealbhan: All visual materials were designed and produced by Kenarkose Creative.