Unto Communication Tool Aithne Chorporra le Unto

Tha Unto Communication Tool Aithne Chorporra le Unto na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2020

Unto Communication Tool Aithne Chorporra

le Unto

Neach-ceannach: Unto

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #92669

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Unto Communication Tool Aithne Chorporra

Is córas aithne chorporra é Unto Communication Tool a thógtar timpeall ar chárta ainm inroinnte. Tá an cárta 9 ar 5.4 ceintiméadar ar mhéid agus tá an fhaisnéis theagmhála chéanna air faoi dhó, bloc amháin clóite bunoscionn os cionn an bhloic eile. Roinneann líne pholladh ghearrtha na dhá bhloc óna chéile, rud a chiallaíonn gur féidir an cárta a stractha ina dhá leath. Coinníonn an sealbhóir cuid amháin agus tugann sé an chuid eile ar shiúl, rud a cheadaíonn do chárta amháin dul i dteagmháil le duine eile. Áirítear leis an aithne chomh maith bileog nuachtpháipéir agus filleadh boilgíní clóite a úsáidtear le haghaidh pacáistíochta.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Unto Communication Tool Aithne Chorporra air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Unto Communication Tool Aithne Chorporra na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Unto Communication Tool Aithne Chorporra airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Tomhasan & Pacadh: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tagaichean: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Teicneòlas Cinneasachaidh: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Dùbhlan Dealbhaidh: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Rannsachadh: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Brosnachadh: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Faid a' Phròiseict: The project started in July till September 2019, in Taipei.
Sruth Obrachaidh: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Buill na Sgioba: Ming Hsi Chou
Ching Yi Angela Chang
Creideasan Dhealbhan: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.