ACP Alpha Container Pictures Céannachd Chorporra le Julia Hell

Tha ACP Alpha Container Pictures Céannachd Chorporra le Julia Hell na bhuannaiche air leth urramach anns an fharpais chliùitich 2017 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2017

ACP Alpha Container Pictures Céannachd Chorporra

le Julia Hell

Neach-ceannach: Alpha Container Pictures

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #53240

Gabh àite air Liosta Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn ACP Alpha Container Pictures Céannachd Chorporra

Tha ACP Alpha Container Pictures na dhealbhadh corporra a chaidh a chruthachadh airson companaidh riochdachadh film stèidhichte ann am Berlin. Tha an suaicheantas a' cothlamadh an fhoirm ghoirid ACP leis an ainm iomlan den chompanaidh. Thathas a' cleachdadh dà chruth-clò, cruth-clò "stencil" den t-seòrsa a chithear air soithichean-luchd agus cruth-clò teicnigeach aon-fharsaingeachd coltach ri litreachadh clò-sgrìobhain. Tha an suaicheantas cuideachd a' toirt a-steach an sgeama dhathan, a nochdas air sgrìobhainnean gnìomhachais clò-bhuailte agus air an làrach-lìn. Tha am bileag-litreach a' tomhas 210 le 297 millemeatair agus an cairt-ghnìomhachais 55 le 85 millemeatair. Bidh an làrach-lìn fhreagarrach a' fosgladh le susbaint bhidio làn-sgrìn.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha ACP Alpha Container Pictures Céannachd Chorporra air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi ACP Alpha Container Pictures Céannachd Chorporra na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha ACP Alpha Container Pictures Céannachd Chorporra na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Tomhasan & Pacadh: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Tagaichean: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Teicneòlas Cinneasachaidh: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Dùbhlan Dealbhaidh: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Rannsachadh: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Brosnachadh: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Faid a' Phròiseict: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Sruth Obrachaidh: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Peutantan: None
Buill na Sgioba: Full-Stack Web Development: Jannis Hell