Craftoria Príomhfheidhm: Aitheantas Branda le Cansu Dagbagli Ferreira

Tha Craftoria Príomhfheidhm: Aitheantas Branda le Cansu Dagbagli Ferreira na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2026

Craftoria Príomhfheidhm: Aitheantas Branda

le Cansu Dagbagli Ferreira

Neach-ceannach: Cansu Ferreira

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

7,283

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #181322

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Craftoria Príomhfheidhm: Aitheantas Branda

Téacs an Leabhair: Déanann athbhrandáil Craftoria iniúchadh ar an gcomhthráth idir gluaiseachtaí ealaíne stairiúla agus deasghnátha folláine nua-aimseartha. Spreagtha ag radharc na healaíne sna 1920idí, baineann an t-aitheantas úsáid as marc focal serif scagtha agus léaráid ón ré Victeoiriach chun foirne péinteála de réir uimhreacha a chur i láthair mar ghníomhaíocht shofaisticiúil, mhachnamhach. Éascaíonn dearadh struchtúrach an phacáistithe poist an t-aistriú ó íosmhaitheas seachtrach go taobh istigh dathúil le hardchodarsnacht, ag foirmiú an dí-bhoscála mar gheata chuig fócas cruthaitheach. Ceanglaíonn an córas comhtháite seo lámhcheardaíocht nostalgach le dearadh stíl mhaireachtála nua-aimseartha chun taithí na gcaitheamh aimsire a ardú.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Craftoria Príomhfheidhm: Aitheantas Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Craftoria Príomhfheidhm: Aitheantas Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Craftoria Príomhfheidhm: Aitheantas Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Tomhasan & Pacadh: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tagaichean: art, painting, hobby, vintage, illustration
Teicneòlas Cinneasachaidh: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Dùbhlan Dealbhaidh: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Rannsachadh: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Brosnachadh: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Faid a' Phròiseict: 6 months, France and USA
Sruth Obrachaidh: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.