Sprouties Príomhfheidhm: Aitheantas Branda le Studio Matte

Tha Sprouties Príomhfheidhm: Aitheantas Branda le Studio Matte na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

UmhaSanasachd· 2026

Sprouties Príomhfheidhm: Aitheantas Branda

le Studio Matte

Neach-ceannach: Studio Matte

Buannaiche Duais Umha A' Design Award ann an Roinn Sanasachd

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #181183

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Sprouties Príomhfheidhm: Aitheantas Branda

Téacs an Leabhair: Is branda féir cait ó fheirm go cat é Sprouties, a bhfuil samhail seachadta aige atá dírithe ar dhlús cothaitheach agus ar thrédhearcacht an tslabhra soláthair. Is é an chéad bhranda é a chuireann féar cait úr sárbhia ar fáil in Aontas na nÉimíríochtaí Arabacha. Ag imeacht ó chliséanna traidisiúnta thionscal na bpeataí, úsáideann an t-aitheantas amhairc coincheap Sóúlacht Nádúrtha, ag cumasc glasa doimhne le huachtair mhíne agus lógó saincheaptha. Tá deilbhín cait i bhfolach sa litir i. Is é lárphíosa an tionscadail an pacáistiú dhá chuspóireach: muinchille struchtúrach pollta a athraíonn ina réad maisiúil íostais le haghaidh spásanna nua-aimseartha inmheánacha nuair a bhaintear as an mbosca é.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Sprouties Príomhfheidhm: Aitheantas Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sprouties Príomhfheidhm: Aitheantas Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sprouties Príomhfheidhm: Aitheantas Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Tomhasan & Pacadh: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tagaichean: pet, cat, wellness, premium, natural, feline, grass
Teicneòlas Cinneasachaidh: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Dùbhlan Dealbhaidh: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Rannsachadh: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Brosnachadh: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Faid a' Phròiseict: 6 months, France and UAE
Sruth Obrachaidh: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Buill na Sgioba: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk