Serasa Digital Aplacaid Mobile le Rodolpho Henrique

Tha Serasa Digital Aplacaid Mobile le Rodolpho Henrique na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe.

IarannFòn-làimhe· 2025

Serasa Digital Aplacaid Mobile

le Rodolpho Henrique

Neach-ceannach: Serasa

Buannaiche Duais Iarainn A' Design Award ann an Roinn Fòn-làimhe

17,060

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #169575

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Serasa Digital Aplacaid Mobile

'S e buidheann aithris creideis a th' ann an Serasa a bhios a' cruinneachadh agus a' cur ri chèile dàta sgòr creideis airson còrr is billean neach. Bha an pròiseact seo ag amas air an àrd-ùrlar B2B a bh' ann mar-thà ath-nuadhachadh le fòcas làidir air feumalachdan luchd-cleachdaidh. A thaobh toraidh, b' e an t-amas ceistean taic luchd-ceannach a lughdachadh fhad 's a bha an reat tionndaidh air àrdachadh. B' e am prìomh dhùbhlan an àrd-ùrlar B2B ath-shamhlachadh le sealladh stèidhichte air luchd-cleachdaidh ann an gnìomhachas far nach eil earbsa ann an seirbheisean creideis air a stèidheachadh fhathast gu farsaing.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Serasa Digital Aplacaid Mobile air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Serasa Digital Aplacaid Mobile na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Serasa Digital Aplacaid Mobile airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Tomhasan & Pacadh: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tagaichean: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Teicneòlas Cinneasachaidh: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Dùbhlan Dealbhaidh: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Rannsachadh: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Brosnachadh: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Faid a' Phròiseict: The projects started in January 2023 and finished in December 2023
Sruth Obrachaidh: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Buill na Sgioba: Rodolpho Henrique
Creideasan Dhealbhan: Rodolpho Henrique