HarvardXR 2024 Dearbh-aithne Lèirsinneach le Yutong Wang

Tha HarvardXR 2024 Dearbh-aithne Lèirsinneach le Yutong Wang na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2025

HarvardXR 2024 Dearbh-aithne Lèirsinneach

le Yutong Wang

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

71,141

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #167298

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn HarvardXR 2024 Dearbh-aithne Lèirsinneach

Tha Extended Intelligence a' cleachdadh dealbhadh gineadach gus dearbh-aithne lèirsinneach beòthail a chruthachadh a tha a' nochdadh AI agus XR. Le gineadh modha ann an C4D, tha maitrisean piogsail air an tuairmseachadh a' amalachadh AI agus XR, a' daingneachadh cuspairean a' cho-labhairt. Tha an siostam so-sgèileachadh seo a' freagarrachadh thar sgrìonan didseatach, sanas-chomharran, agus stuthan clò-bhuailte. Tha pailéid dhathannan structaraichte a' dèanamh eadar-dhealachadh air dearbh-aithnean com-pàirtichean, a' dèanamh cinnteach à soilleireachd. Le bhith a' gabhail brath air dòighean gineadach, tha an dearbh-aithne a' corp-achadh ùr-ghnàthachaidh agus dealbhadh a tha ag amas air an àm ri teachd.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha HarvardXR 2024 Dearbh-aithne Lèirsinneach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi HarvardXR 2024 Dearbh-aithne Lèirsinneach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha HarvardXR 2024 Dearbh-aithne Lèirsinneach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Tomhasan & Pacadh: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Tagaichean: brand identity, branding, visual identity, experience design, conference
Teicneòlas Cinneasachaidh: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Dùbhlan Dealbhaidh: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Rannsachadh: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Brosnachadh: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Faid a' Phròiseict: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Sruth Obrachaidh: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.