Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair le Xiaoming Meng and Xueke Fang

Tha Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair le Xiaoming Meng and Xueke Fang na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2025

Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair

le Xiaoming Meng and Xueke Fang

Neach-ceannach: China Social Entrepreneur Foundation

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

11,774

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #164726

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair

Is e Meet in Arcadia dealbhadh dearbh-aithne bathair a chaidh a chruthachadh airson pròiseact ath-bheòthachadh dùthchail ann am Baile Longtang, Roinn Guizhou, Sìona. Tha an suaicheantas air a bhrosnachadh leis an charactar Sìneach airson bòidhchead. Tha achaidhean rus ceumnaichte air an tarraing ann an dòigh mion-mhaiseach agus eas-cruthach. Os cionn nan achaidhean, tha taighean baile Miao eas-cruthach air an ceangal ri stròcan a' charactair, agus bidh aon stròc na mhullach. Tha an dearbh-aithne a' toirt taic do thurasachd dùthchail mar am prìomh ghnìomhachas ionadail. Tha an dealbhadh ag amas air cultar ionadail a thaisbeanadh agus air cuideachadh le muinntir a' bhaile pàirt a ghabhail ann an togail bathair.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Meet in Arcadia Dealbhadh Dearbh-Aithne Bathair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Tomhasan & Pacadh: Height 594mm x Width 420mm
Tagaichean: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Teicneòlas Cinneasachaidh: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Dùbhlan Dealbhaidh: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Rannsachadh: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Brosnachadh: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Faid a' Phròiseict: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Sruth Obrachaidh: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Peutantan: Logo (2022) China Social Entrepreneur Foundation
Buill na Sgioba: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Creideasan Dhealbhan: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]