Inmyes Aithne Bhranda le Chungsheng Chen and Jinhe Wang

Tha Inmyes Aithne Bhranda le Chungsheng Chen and Jinhe Wang na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2024

Inmyes Aithne Bhranda

le Chungsheng Chen and Jinhe Wang

Neach-ceannach: Tainan University of Technology/Product Design Department

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

17,895

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #161001

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Inmyes Aithne Bhranda

Is aithne bhranda í Inmyes a cruthaíodh do chuideachta lionsaí spéaclaí. Tagann an t-ainm ón bhfrása "in my eyes" agus cuireann sé in iúl an smaoineamh go bhfeictear an domhan ó dhearcadh pearsanta. Tugann an chéad litir bheag le fios go bhfuil nasc dlúth, pearsanta ann le gach custaiméir. Tá cruth na litreach M deartha ionas go gcuireann sí croitheadh láimhe in iúl, comhartha muiníne idir an bhranda agus a chustaiméirí. Cuirtear an lógó i bhfeidhm ar chásanna spéaclaí, ar chártaí gnó, ar phacáistíocht, ar shuíomhanna gréasáin agus ar na meáin shóisialta. Soláthraítear na dathanna in RGB, CMYK agus Pantone chun cuma chomhsheasmhach a chinntiú ar fud na meán go léir.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Inmyes Aithne Bhranda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Inmyes Aithne Bhranda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Inmyes Aithne Bhranda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Tomhasan & Pacadh: Minimum height of the logo: 4 mm
Tagaichean: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Teicneòlas Cinneasachaidh: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Dùbhlan Dealbhaidh: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Rannsachadh: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Brosnachadh: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Faid a' Phròiseict: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Sruth Obrachaidh: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Buill na Sgioba: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Creideasan Dhealbhan: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.