Dreavita Mental Wellness Branndadh le Cansu Dagbagli Ferreira

Tha Dreavita Mental Wellness Branndadh le Cansu Dagbagli Ferreira na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Dreavita Mental Wellness Branndadh

le Cansu Dagbagli Ferreira

Neach-ceannach: Cansu Dagbagli Ferreira

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

20,492

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #158644

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Dreavita Mental Wellness Branndadh

'S e brannd slàinte adhartach agus in-ghabhaltach a th' ann an Dreavita. Chaidh an dearbh-aithne lèirsinneach a dhealbhachadh gu bhith mothachail, spèiseil agus smaoineachail, a' nochdadh caractar in-ghabhaltach a' bhrannd. Thàinig am bun-bheachd bho bheachd nàdar làidir agus 's e Seasmhachd air a bhrosnachadh le Sìmplidheachd a th' air. Mar a tha pàtrain nàdair a' comharrachadh cunbhalachd, neart agus fàs, tha am branndadh ag amas air na teachdaireachdan sin a thoirt seachad tro dhearbhaidhean agus dòigh-dhealbhaidh shimpl. Tha na dealbhan ag amas air pàtrain nàdair, a' sealltainn mar a tha ath-aithris agus seasmhachd a' leantainn gu soirbheachas ann am beatha.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Dreavita Mental Wellness Branndadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Dreavita Mental Wellness Branndadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Dreavita Mental Wellness Branndadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Tomhasan & Pacadh: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tagaichean: wellness, mental, health, psychology, identity, inclusive, community, nature
Teicneòlas Cinneasachaidh: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Dùbhlan Dealbhaidh: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Rannsachadh: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Brosnachadh: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Faid a' Phròiseict: 2 months, 2023, United States and France
Sruth Obrachaidh: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery