Yonghe Dealbhadh Ionannachd Bràide le Jan Creation Boutique Co.Ltd

Tha Yonghe Dealbhadh Ionannachd Bràide le Jan Creation Boutique Co.Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Yonghe Dealbhadh Ionannachd Bràide

le Jan Creation Boutique Co.Ltd

Neach-ceannach: Yonghe Medical

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

13,519

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #157156

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yonghe Dealbhadh Ionannachd Bràide

Is e Yonghe dealbhadh ionannachd bràide a chaidh a chruthachadh airson bràth meidigeach fuilt. Tha an suaicheantas stèidhichte air an charactar Sìneach He bhon ainm bràide, cruth a tha a' nochdadh fàs suas. Tha an samhla air a thogail bho thrì saighdean gorma le puing fòcais agus caisead dath, a' cur an cèill ùr-ghnàthachadh leantainneach. Tha gorm meidigeach domhainn a' ceangal na bràide ri leigheas, teicneòlas agus an t-àm ri teachd. Tha an siostam lèirsinneach fuinneach agus faodar atharrachadh gu iomadh suidheachadh. B' e an t-amas bràth fada-stèidhichte ùrachadh agus a dhèanamh so-aithnichte do luchd-ceannach nas òige agus boireann.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Yonghe Dealbhadh Ionannachd Bràide air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yonghe Dealbhadh Ionannachd Bràide na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yonghe Dealbhadh Ionannachd Bràide a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Tomhasan & Pacadh: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Tagaichean: Brand identity design, VI design, logo design, brand identification, hair medical brand
Teicneòlas Cinneasachaidh: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Dùbhlan Dealbhaidh: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Rannsachadh: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Brosnachadh: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Faid a' Phròiseict: The project was developed in Beijing in October 2022 and officially released in April 2023.
Sruth Obrachaidh: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Buill na Sgioba: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian