Shan Yi Dealbhadh Ìomhaigh Bràind le Wu Fangbo and Liu Beibei

Tha Shan Yi Dealbhadh Ìomhaigh Bràind le Wu Fangbo and Liu Beibei na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2023

Shan Yi Dealbhadh Ìomhaigh Bràind

le Wu Fangbo and Liu Beibei

Neach-ceannach: Shan Yi

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

15,990

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #149564

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Shan Yi Dealbhadh Ìomhaigh Bràind

Is e Shan Yi ìomhaigh bràind a chaidh a dhealbhadh airson companaidh teicneòlais chiallach a tha a' frithealadh àiteachas. Bidh an suaicheantas a' cleachdadh cumadh sgiath mar frèam lèirsinneach a chomharraicheas dìon agus maireannachd. Am broinn na sgiathe, tha na litrichean S agus Y air an ath-shuidheachadh agus air an ceangal, a' toirt iomradh air ainm a' bhràind agus air a' cheangal eadar teicneòlas ciallach agus àiteachas. Tha pàtranan de shligean cuibhle agus dias cruithneachd air an gabhail a-steach cuideachd, a' cuimhneachadh air foghar an t-samhraidh. Tha na strìcean den aon leud agus tha an suaicheantas a' leantainn a' chomh-rèir òir. Faodar an comharra a chlò-bhualadh, fhuaigheal no a mhùnladh le steallaidh ann an diofar mheudan, a' gabhail a-steach cleachdadh mar shuaicheantas carbaid.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Shan Yi Dealbhadh Ìomhaigh Bràind air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Shan Yi Dealbhadh Ìomhaigh Bràind na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Shan Yi Dealbhadh Ìomhaigh Bràind a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Tomhasan & Pacadh: It can be printed, sewed or injection molded in a variety of sizes.
Tagaichean: brand identity, logo, branding, smart agricultural technique
Teicneòlas Cinneasachaidh: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Dùbhlan Dealbhaidh: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Rannsachadh: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Brosnachadh: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Faid a' Phròiseict: The project started in Beijing in December 2022 and was completed in February 2023.
Sruth Obrachaidh: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Buill na Sgioba: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu