Waaron Kuu's An Dealbhadh Branndaidh le Shawn Goh Chin Siang

Tha Waaron Kuu's An Dealbhadh Branndaidh le Shawn Goh Chin Siang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2023

Waaron Kuu's An Dealbhadh Branndaidh

le Shawn Goh Chin Siang

Neach-ceannach: Hai Soon Leong Sdn.Bhd

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

13,375

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #149135

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Waaron Kuu's An Dealbhadh Branndaidh

Tha Waaron Kuu’s na thaigh-bìdh a tha a’ riochdachadh na sia prìomh chultaran cinneachail ann am Malaysia. Gus bòidhchead iomlan a’ bhrand a shoilleireachadh, chleachd an sgioba purpaidh domhainn gus cuideam a chuir air gach caractar cultarach agus chuir iad geamannan is ionnstramaidean traidiseanta ris. Chleachd iad cuideachd diofar eileamaidean ionadail gus na dealbhan a sgeadachadh, gan cur ann an diofar oiseanan den taigh-bìdh agus air bobhlaichean agus pacaidean. Chan e a-mhàin gu bheil an dealbhadh a’ taisbeanadh na sia prìomh chultaran cinneachail ann am Malaysia ach tha e cuideachd a’ cruthachadh ìomhaigh branda gun samhail airson an taigh-bìdh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Waaron Kuu's An Dealbhadh Branndaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Waaron Kuu's An Dealbhadh Branndaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Waaron Kuu's An Dealbhadh Branndaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Tomhasan & Pacadh: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tagaichean: Malaysia, Malaysia Food, Branding Design
Teicneòlas Cinneasachaidh: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Dùbhlan Dealbhaidh: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Rannsachadh: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Brosnachadh: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Faid a' Phròiseict: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Sruth Obrachaidh: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Peutantan: waaron kuns, 2023
Creideasan Dhealbhan: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.