Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach le Chris Chung, Chien Chun Feng and Chun Yu

Tha Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach le Chris Chung, Chien Chun Feng and Chun Yu na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach

le Chris Chung, Chien Chun Feng and Chun Yu

Neach-ceannach: Giant Group

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

15,249

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #149127

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach

Is e Rothaireachd airson Àm ri Teachd Nas Fheàrr dealbhadh conaltraidh lèirsinneach a chaidh a chruthachadh airson ro-innleachd àrainneachd, sòisealta agus riaghlachais Buidheann Giant. Bheir an ro-innleachd raon farsaing de dh'oidhirpean seasmhachd còmhla ann an trì prìomh cholbhan a tha a' còmhdach gnìomh gnàth-shìde, cuairteachadh agus in-ghabhail sòisealta. Tha dathan gradaint dàna agus cruthan cruinn sìmplidh, air am brosnachadh le cuibhlichean baidhsagail, a' cruthachadh a' chànain lèirsinnich. Thathar a' cur an dealbhaidh an sàs air duilleagan-lìn, stiùiridhean dearbh-aithne bhranda, leabhran brand, fiosgrafaigean agus ìomhaighean airson meadhanan sòisealta. 'S e an t-amas conaltradh soilleir le luchd-amais eugsamhail.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Cycling for a Better Future Dealbhadh Conaltraidh Lèirsinneach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Tomhasan & Pacadh: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Tagaichean: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Teicneòlas Cinneasachaidh: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Dùbhlan Dealbhaidh: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Rannsachadh: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Brosnachadh: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Faid a' Phròiseict: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Sruth Obrachaidh: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Peutantan: Copyrights belong to Giant Group, 2023.
Buill na Sgioba: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Creideasan Dhealbhan: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.