Tathra Eco Camp An Dearbh-Aithne Branda le Amanda Dempster

Tha Tathra Eco Camp An Dearbh-Aithne Branda le Amanda Dempster na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2023

Tathra Eco Camp An Dearbh-Aithne Branda

le Amanda Dempster

Neach-ceannach: Amanda Dempster

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

10,399

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #142725

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tathra Eco Camp An Dearbh-Aithne Branda

Às deidh dha a bhith air a sgrios ann an teintean preasach Astràilianach, bha feum aig Tathra Eco Camp air dearbh-aithne samhlachail a dh’ innse sgeulachd mu ath-nuadhachadh, eachdraidh, agus bogadh nàdurrach. Bha an luchd-seilbh a’ sireadh sreath brannd a chuireadh gaisgeachd air sgeulachd gun samhail an fhearainn agus aig an aon àm a’ toirt urram dha cudrom cultarach agus an dealas a thaobh eco-turasachd. Tha an stoidhle branda agus na riochdachaidhean a thig às a’ nochdadh tarraingeachd nàdurrach a’ champa agus a’ toirt urram don t-sealladh-tìre ath-nuadhaichte leis na fàinneachan craoibhe suaicheanta agus an sgeama dathan gun samhail a tha a’ samhlachadh fàs, eachdraidh, agus ath-nuadhachadh a’ chinn-uidhe.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Tathra Eco Camp An Dearbh-Aithne Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Tathra Eco Camp An Dearbh-Aithne Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Tathra Eco Camp An Dearbh-Aithne Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Tomhasan & Pacadh: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tagaichean: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Teicneòlas Cinneasachaidh: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Dùbhlan Dealbhaidh: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Rannsachadh: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Brosnachadh: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Faid a' Phròiseict: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Sruth Obrachaidh: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Peutantan: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Buill na Sgioba: Amanda Dempster
Creideasan Dhealbhan: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)