Tha Guo Nian Hao 包装 le Xiaohongshu na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2023

Guo Nian Hao 包装

le Xiaohongshu

Neach-ceannach: Xiaohongshu

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #142120

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Guo Nian Hao 包装

Tha bogsa tiodhlac na Bliadhn’ Ùire 2022 aig Xiaohongshu a’ tighinn bho uirsgeul mu Fhèis an Earraich. A’ leantainn air adhart le traidisean nan sinnsearan, tha Xiaohongshu air seata eadar-dhealaichte de Solas, Fuaim is Dearg ullachadh. Am measg nan tiodhlacan tha solas oidhche campachaidh, Halli Galli, cèisean dearga, agus leabhar mìosachain dearg a’ riochdachadh Xiaohongshu. Bidh am bogsa tiodhlac seo a’ cothlamadh nan sgeulachdan uirsgeulach le trì seòrsaichean tiodhlacan, a’ gineadh dòigh dealbhaidh ùr bhon chultar thraidiseanta. Tha e an dòchas deagh dhùrachd a nochdadh airson na Bliadhn’ Ùire ann an Sìona agus dìleab chultarail a thoirt don ghinealach ùr.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Guo Nian Hao 包装 air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Guo Nian Hao 包装 na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Guo Nian Hao 包装 airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Tomhasan & Pacadh: Width 345mm* Depth 285mm* Height 100mm
Tagaichean: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teicneòlas Cinneasachaidh: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Dùbhlan Dealbhaidh: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Rannsachadh: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Brosnachadh: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Faid a' Phròiseict: The project was launched in Shanghai in JAN 2022.
Sruth Obrachaidh: Gifts could only be found after tearing off the riddle sealed on the cover.
Buill na Sgioba: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Creideasan Dhealbhan: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu