Tha Biblioteche di Roma Dearbh-aithne Branda le Ragu Communication na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.
ÒrGrafaig· 2022
Biblioteche di Roma Dearbh-aithne Branda
Neach-ceannach: Sistema Biblioteche di Roma
Buannaiche Duais Òir A' Design Award ann an Roinn Grafaig
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #140666An Dealbhadh
Mu dheidhinn Biblioteche di Roma Dearbh-aithne Branda
'S e dearbh-aithne branda a th' ann am Biblioteche di Roma a chaidh a chruthachadh airson lìonra leabharlannan poblach baile na Ròimhe. Tha an dearbh-aithne a' comharrachadh còig bliadhna fichead bho chaidh siostam nan leabharlannan a stèidheachadh agus tha i ag amas air ùr-ghnàthachadh agus so-ruigsinneachd a chur an cèill. Sheall an suaicheantas eachdraidheil leabhar dùinte na laighe air a thaobh. Tha an samhla ùr a' sealltainn leabhar fosgailte a ghabhas a leughadh cuideachd mar a' chiad litir dhen ainm. Tha an soidhne grafaigeach glan agus bunaiteach. Tha an dearbh-aithne air a cur an sàs ann an siostam a' phàipearachd, puingean-conaltraidh didseatach, sanasachd, meadhanan a-muigh agus soidhnichean.
An Aithneachadh
Mu dheidhinn Duais Òir A' Design Award
Tha Biblioteche di Roma Dearbh-aithne Branda air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Biblioteche di Roma Dearbh-aithne Branda na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Biblioteche di Roma Dearbh-aithne Branda a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Tomhasan & Pacadh
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tagaichean
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Teicneòlas Cinneasachaidh
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Dùbhlan Dealbhaidh
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Brosnachadh
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Faid a' Phròiseict
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Sruth Obrachaidh
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Peutantan
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Buill na Sgioba
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Creideasan Dhealbhan
- Ragu Communication
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