Career Science Feart Bunasach: Feuchainn Ionnsachaidh le Centrick

Tha Career Science Feart Bunasach: Feuchainn Ionnsachaidh le Centrick na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe.

UmhaFòn-làimhe· 2022

Career Science Feart Bunasach: Feuchainn Ionnsachaidh

le Centrick

Neach-ceannach: Centrick Marketing Solutions LLP

Buannaiche Duais Umha A' Design Award ann an Roinn Fòn-làimhe

15,864

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139463

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Career Science Feart Bunasach: Feuchainn Ionnsachaidh

Is e Career Science aplacaid ionnsachaidh mobile a th' ann do dh'oileanaich agus proifeiseantaich aig ìre inntrigidh. Tha an eadar-aghaidh stèidhichte air aplacaidean làitheil eòlach, agus mar sin tha seòladh a' faireachdainn nàdarra. Tha clàr-taice a' chùrsa air a chur air dòigh mar liosta-cluich ciùil, agus tha mion-sgrùdadh iom-fhillte air a mhìneachadh le grafaigean sìmplidh. Tha adhartas cùrsa-beatha air a shealltainn mar mhapa a tha a' craobhadh a-mach gu cothroman ùra. Tha clàran-ceannais a' leantainn cruthan geama, agus tha cothroman air an taisbeanadh mar chairtean cruinneachaidh. Bidh na sgrìnichean a' cleachdadh co-mheas 16x9 agus a' freagairt ri diofar innealan. 'S e an rùn seo cùrsa-beatha ionnsachaidh a dhèanamh soilleir agus cluicheach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Career Science Feart Bunasach: Feuchainn Ionnsachaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Career Science Feart Bunasach: Feuchainn Ionnsachaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Career Science Feart Bunasach: Feuchainn Ionnsachaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Tomhasan & Pacadh: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Tagaichean: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Teicneòlas Cinneasachaidh: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Dùbhlan Dealbhaidh: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Rannsachadh: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Brosnachadh: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Faid a' Phròiseict: May 2021 to August 2021, Mumbai, India
Sruth Obrachaidh: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Buill na Sgioba: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh