Transam Carriers Aitheantas Branda le Maksim Zinchuk

Tha Transam Carriers Aitheantas Branda le Maksim Zinchuk na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

Transam Carriers Aitheantas Branda

le Maksim Zinchuk

Neach-ceannach: NUMZ Graphics

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139409

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Transam Carriers Aitheantas Branda

Is aitheantas branda é Transam Carriers a cruthaíodh do sholáthraí iompair agus lóistíochta atá lonnaithe i Toronto, Ceanada. Tá an aitheantas tógtha timpeall an Zubr, nó an Bíosún Eorpach, ainmhí ó Oirthear na hEorpa a shiombalaíonn uathúlacht agus cumhacht. Tá ceann an ainmhí feistithe isteach i dtriantán, agus tugann cló saincheaptha claonta cuma dhinimiciúil don lógó. Is iad buí agus dubh an dá phríomhdhath. Cuirtear an stíl i bhfeidhm ar leoraithe corparáideacha, an suíomh gréasáin, meáin shóisialta, páipéarachas, fógraíocht agus táirgí bolscaireachta. Déanann na triantáin bhuí sna grafaicí an branda inaitheanta laistigh den tionscal.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Transam Carriers Aitheantas Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Transam Carriers Aitheantas Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Transam Carriers Aitheantas Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Tomhasan & Pacadh: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tagaichean: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Teicneòlas Cinneasachaidh: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Dùbhlan Dealbhaidh: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Rannsachadh: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Brosnachadh: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Faid a' Phròiseict: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Sruth Obrachaidh: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Buill na Sgioba: Designer: Maksim Zinchuk
Creideasan Dhealbhan: Maxim Zinchuk, NUMZ Graphics