ZhenYue Suaicheantas agus Aithne Brànda le Guangzhou Cheung Ying Design Co. Ltd.

Tha ZhenYue Suaicheantas agus Aithne Brànda le Guangzhou Cheung Ying Design Co. Ltd. na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

ZhenYue Suaicheantas agus Aithne Brànda

le Guangzhou Cheung Ying Design Co. Ltd.

Neach-ceannach: Guangzhou Cheung Ying Design Co., Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

13,907

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #137424

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn ZhenYue Suaicheantas agus Aithne Brànda

Is e suaicheantas agus aithne brànda a chaidh a chruthachadh airson reiceadair de bhiadh tioram a th' ann an ZhenYue. Tha an suaicheantas a' cothlamadh cruth criathair traidiseanta bambù airson tiormachadh le pàtran fighte. Tha litrichean ainm a' bhrànda co-fhighte agus ceangailte ri chèile, agus mar sin tha an cur air dòigh coltach ri biadh tioram cruinnichte ann an criathar. Chaidh orains a thaghadh mar dhath a' bhrànda gus ceàird thraidiseanta agus blàths a nochdadh. Tha an aithne air a dealbhadh ann an cruth vector agus air a chur an sàs air pacaidean reic, ionadan reic, bùithtean air-loidhne agus sanasachd. Thathas a' cleachdadh sgleòig òir agus clò-bhualadh sgrion air stuthan clò-bhuailte.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha ZhenYue Suaicheantas agus Aithne Brànda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi ZhenYue Suaicheantas agus Aithne Brànda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh ZhenYue Suaicheantas agus Aithne Brànda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Tomhasan & Pacadh: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tagaichean: Logo, Branding, Packaging, Visual Identity, Graphic Design
Teicneòlas Cinneasachaidh: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Dùbhlan Dealbhaidh: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Rannsachadh: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Brosnachadh: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Faid a' Phròiseict: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Sruth Obrachaidh: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Buill na Sgioba: Creative Director: Zhiji Dong
Designer: Lu Gu
Creideasan Dhealbhan: Guangzhou Cheung Ying Design Co., Ltd..