City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh le Tanya Dunaeva

Tha City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh le Tanya Dunaeva na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2022

City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh

le Tanya Dunaeva

Neach-ceannach: Tanya Dunaeva

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

35,175

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #126443

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh

Tha sgeulachdan inntinneach falaichte air cùl a h-uile tionndadh de na seann shràidean agus tha e do-dhèanta am Baile-mòr a cheangal ri seata sam bith de shamhlaidhean aithnichte. Fhad ‘s a tha e ag ionnsachadh a’ bhaile, bidh an tosgaire san àm ri teachd ga lorg às ùr, mar a lorgas oileanach primer san sgoil. Airson an dearbh-aithne a thogail, chaidh fuasgladh clò-sgrìobhaidh a thaghadh, stèidhichte air prionnsapal roghainn clò-sgrìobhaidh: an seann sgriobt nàiseanta, eadar an sgriobt cursive agus clòidean aithnichte an luchd-ealain avant-garde. Tha an sgeama dathan laconic-geal dearg.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Tomhasan & Pacadh: Design can be fixed at any staff
Tagaichean: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Teicneòlas Cinneasachaidh: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Dùbhlan Dealbhaidh: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Rannsachadh: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Brosnachadh: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Faid a' Phròiseict: The Project was accomplished during the Summer 2021 in Moscow
Sruth Obrachaidh: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Buill na Sgioba: Leonid Slavin - tutor
Dmitry Chernogayev - curator