Xphere Ath-bhrandáil Céannachta Corparáideach le Yibang Design and Xiner Zheng

Tha Xphere Ath-bhrandáil Céannachta Corparáideach le Yibang Design and Xiner Zheng na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

Xphere Ath-bhrandáil Céannachta Corparáideach

le Yibang Design and Xiner Zheng

Neach-ceannach: Yibang

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #123091

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Xphere Ath-bhrandáil Céannachta Corparáideach

Is dearadh céannachta corparáideach é Xphere a cruthaíodh don bhranda Rongxing. Tá an t-ainm Xphere díorthaithe ón ainm branda Síneach Rongxing, a chiallaíonn sféar rathúil. Comhcheanglaíonn an chéannacht brí an ainm Shíneach leis an ainm Bhéarla i dteanga amhairc amháin. Tá an marc spreagtha ag cruthanna réalta, agus cuirtear gearradh comhoiriúnach i bhfeidhm ar mharcanna lógó an Bhéarla agus na Síneach araon. Cuireann dathanna dána agus amhairc láidre béim ar an raon táirgí ardchaighdeáin. Úsáideann na hearraí clóite páipéar trom marbhánta, agus tá lógó greanta ar an gcárta gnó agus ar an gcárta buíochais.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Xphere Ath-bhrandáil Céannachta Corparáideach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Xphere Ath-bhrandáil Céannachta Corparáideach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Xphere Ath-bhrandáil Céannachta Corparáideach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Tomhasan & Pacadh: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tagaichean: Xphere, Visual Identity, Commercial, Branding
Teicneòlas Cinneasachaidh: Adobe Photoshop, Illustration, and InDesign.
Dùbhlan Dealbhaidh: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Rannsachadh: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Brosnachadh: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Faid a' Phròiseict: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Sruth Obrachaidh: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Buill na Sgioba: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Creideasan Dhealbhan: Yibang