Underforest: Select Céannacht Bhranda le Yi-Jen Tu

Tha Underforest: Select Céannacht Bhranda le Yi-Jen Tu na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Underforest: Select Céannacht Bhranda

le Yi-Jen Tu

Neach-ceannach: Chiayi Forest District Office - Forestry Bureau

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

44,354

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #121055

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Underforest: Select Céannacht Bhranda

Underforest: Select is é céannacht bhranda a cruthaíodh do tháirgí gheilleagar na fochoille i dTaiwan. Tá an lógó comhdhéanta de cheithre thriantán glasa foraoise a sheasann do charachtar na Síneach don fhoraois agus a chuireann in iúl an smaoineamh maidir le comhréireacht le coillearnach. Seasann glas na foraoise do na hacmhainní nádúrtha, agus seasann ór mata don acmhainneacht eacnamaíoch. Baineann an pacáistiú úsáid as páipéar simili le haghaidh uigeacht atá cóngarach don adhmad agus déantar é a chríochnú le stampáil scragaill te óir mhata. Laghdaíonn comhtháthú íomhánna agus caighdeáin phacáistithe roinnte na costais ábhair agus tacaíonn siad le foraoiseoirí áitiúla.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Underforest: Select Céannacht Bhranda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Underforest: Select Céannacht Bhranda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Underforest: Select Céannacht Bhranda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Tomhasan & Pacadh: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Tagaichean: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Teicneòlas Cinneasachaidh: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Dùbhlan Dealbhaidh: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Rannsachadh: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Brosnachadh: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Faid a' Phròiseict: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Sruth Obrachaidh: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Buill na Sgioba: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO