Nanxiang Incity Córas Comharthaíochta Amhairc le Zesion Design

Tha Nanxiang Incity Córas Comharthaíochta Amhairc le Zesion Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Nanxiang Incity Córas Comharthaíochta Amhairc

le Zesion Design

Neach-ceannach: Zesion Design

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

17,915

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #119978

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Nanxiang Incity Córas Comharthaíochta Amhairc

Is córas comharthaíochta amhairc é Nanxiang Incity a cruthaíodh d'ionad siopadóireachta i Shanghai. Baineann an dearadh leas as cultúr áitiúil Nanxiang, ceantar a bhfuil aithne air mar gheall ar chorra agus ar theampaill, agus déantar íomhánna comharthaíochta teibí de chruth na gcorr ag eitilt ina bpéirí. Cuirtear treoracha urláir agus liostaí ceannaithe ag bealaí isteach agus amach na staighrí beo agus ag pointí ina dtrasnaíonn sruthanna cuairteoirí. Cuirtear priontáil bhactha dúigh bháin i bhfeidhm ar na leatháin sholais, mar sin fanann téacs agus imlínte soiléir. Úsáideann na píosaí crochta pointí maighdeoige scátháin a mheascann le taobh istigh an ionaid.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Nanxiang Incity Córas Comharthaíochta Amhairc air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Nanxiang Incity Córas Comharthaíochta Amhairc na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Nanxiang Incity Córas Comharthaíochta Amhairc na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Tomhasan & Pacadh: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tagaichean: Visual Signage,Way finding,VI,Logo,Graphics
Teicneòlas Cinneasachaidh: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Dùbhlan Dealbhaidh: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Rannsachadh: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Brosnachadh: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Faid a' Phròiseict: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Sruth Obrachaidh: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Buill na Sgioba: Jie Zhou