Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach le Mateus Matos Montenegro

Tha Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach le Mateus Matos Montenegro na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach

le Mateus Matos Montenegro

Neach-ceannach: Cafe Tunico

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

11,750

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #117271

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach

Teacsa Leabhair: Is e dearbh-aithne lèirsinneach agus dealbhadh pacaidh a th' ann an Cafe Soul airson branda cofaidh. Tha an cofaidh air a dhèanamh à 100 sa cheud sìol Arabica agus tha e ri fhaighinn aig prìs reusanta. Bidh an dearbh-aithne a' cleachdadh suaicheantas mòideileach anns am faodar na h-eileamaidean a chur còmhla gus iomadh aghaidh is inneach eadar-dhealaichte a chruthachadh. Tha an cànan lèirsinneach aotrom is òigeil, agus tha e ag amas air luchd-cleachdaidh ùra is nas òige a ruigsinn. Tha am pacaid air a chlò-bhualadh ann am pròiseas ceithir dathan le ceithir dathan Pantone air structar alùmanaim. Tha an àireamh a seachd a' toirt iomradh air na seachd buill teaghlaich a tha a' ruith an tuathanais.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Cafe Soul Feart Bunaidh: Dearbh-aithne Lèirsinneach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Tomhasan & Pacadh: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tagaichean: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teicneòlas Cinneasachaidh: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Dùbhlan Dealbhaidh: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Rannsachadh: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Brosnachadh: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Faid a' Phròiseict: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Sruth Obrachaidh: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Buill na Sgioba: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha