Pupstar Aitheantas Branda le Haolai Francis Zhou

Tha Pupstar Aitheantas Branda le Haolai Francis Zhou na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Pupstar Aitheantas Branda

le Haolai Francis Zhou

Neach-ceannach: H. Design Studio

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

42,472

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #114266

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pupstar Aitheantas Branda

Is é Pupstar aitheantas branda a cruthaíodh do chomhlacht teicneolaíochta suíomhaithe agus dá rianaire peataí GPS. Comhcheanglaíonn an lógó cruthanna simplí íocónacha atá tarraingthe ó lapa, aghaidh madra, biorán léarscáile agus saighead nascleanúna. Nascann an marc peataí agus suíomhú in aon siombail inaitheanta amháin. Tugann dathanna úra geala ton cairdiúil fuinniúil don aitheantas. Priontáiltear cártaí gnó, bileoga eolais agus stáiseanóireacht eile ar pháipéar athchúrsáilte mata uigithe. Cuirtear an córas amhairc i bhfeidhm go comhsheasmhach ar ardáin dhigiteacha, agus é mar aidhm cuidiú le húinéirí a bpeataí a chosaint ó bheith caillte.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Pupstar Aitheantas Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Pupstar Aitheantas Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pupstar Aitheantas Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Tomhasan & Pacadh: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tagaichean: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Teicneòlas Cinneasachaidh: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Dùbhlan Dealbhaidh: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Rannsachadh: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Brosnachadh: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Faid a' Phròiseict: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Sruth Obrachaidh: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Buill na Sgioba: Brand Design: Haolai Francis Zhou