Tha Low Classic Aithne Branda le Yaman Hu na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2021

Low Classic Aithne Branda

le Yaman Hu

Neach-ceannach: Low Classic

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #113244

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Low Classic Aithne Branda

Is aithne branda é Low Classic a cruthaíodh do lipéad faisin neamhspleách. Tá inspioráid na haitheantais bunaithe ar irisí faisin na 1980idí. Úsáidtear pailéad dathanna maolaithe agus leagan amach a bhriseann an greille. Tá an clóghrafaíocht áibhéalta agus meascaithe le cuair galánta, agus is í a chruthaíonn príomhtheanga amhairc na branda. Áirítear ábhair chlóite agus dhigiteacha araon, ar nós póstaeir, grafaicí meán sóisialta, ríomhphoist agus meirgí gréasáin. Táirgtear na hábhair chlóite ar pháipéar athchúrsáilte gan ruaimeanna truailliúcháin. Is é an aidhm ná cuma sheanaimseartha a thabhairt i bhfoirm dhigiteach mhaisiúil.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Low Classic Aithne Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Low Classic Aithne Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Low Classic Aithne Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Tomhasan & Pacadh: 1920px*1280px
Tagaichean: Identity, digital design, fashion, typography
Teicneòlas Cinneasachaidh: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Dùbhlan Dealbhaidh: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Rannsachadh: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Brosnachadh: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Faid a' Phròiseict: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Sruth Obrachaidh: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Buill na Sgioba: Creative Director: Yaman Hu
Designer: Yaman Hu