Debes Intervenir Postaer Sábháilteachta le Eduardo Walles

Tha Debes Intervenir Postaer Sábháilteachta le Eduardo Walles na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2020

Debes Intervenir Postaer Sábháilteachta

le Eduardo Walles

Neach-ceannach: tApp

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

9,125

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #101449

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Debes Intervenir Postaer Sábháilteachta

Is feachtas postaer sábháilteachta san ionad oibre é Debes Intervenir a cruthaíodh do mhonarcha thionsclaíoch. Léiríonn na postaeir úsáid cheart agus úsáid mhícheart uirlisí agus áiseanna. Dírítear i ngach radharc ar an nóiméad díreach sula dtarlaíonn timpiste. Úsáidtear stíl grinn chun ceangal cairdiúil agus soiléir a chruthú leis na hoibrithe. Treoraíonn carachtar léaráide an fhoireann trí gach teachtaireacht. Tarraingíodh an saothar ealaíne le huirlisí léaráide veicteora chun líne orgánach scaoilte a choinneáil, agus ansin dathaíodh agus cumadh é le bogearraí eagarthóireachta íomhá. Priontáiltear gach postaer ar stiréin agus tomhaiseann sé 900 milliméadar faoi 600 milliméadar.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Debes Intervenir Postaer Sábháilteachta air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Debes Intervenir Postaer Sábháilteachta na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Debes Intervenir Postaer Sábháilteachta airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Tomhasan & Pacadh: Styrene 900 mm X 600 mm. Depth. 50
Tagaichean: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Teicneòlas Cinneasachaidh: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Dùbhlan Dealbhaidh: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Rannsachadh: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Brosnachadh: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Faid a' Phròiseict: The project started in September 2016 and finished in November 2016 in CDMX.
Sruth Obrachaidh: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Peutantan: None, everything was created form scratch.
Buill na Sgioba: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Creideasan Dhealbhan: None, everything was created form scratch.