Lord Qu Dearbh-aithne Amhairc le Siyu Xu

Tha Lord Qu Dearbh-aithne Amhairc le Siyu Xu na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2020

Lord Qu Dearbh-aithne Amhairc

le Siyu Xu

Neach-ceannach: MET Creative Brand

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #100477

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Lord Qu Dearbh-aithne Amhairc

Is dearbh-aithne amhairc é Lord Qu a chruthaíodh do bhranda sneaic i Quzhou, an tSín. Cuireann an aithint cultúr traidisiúnta bia na Síne i láthair ar bhealach nua-aimseartha do thomhaltóirí níos óige. Is é an phríomhshiombail lárnach carachtar atá bunaithe ar Confucius, agus tá snaidhm ghruaige an charachtair múnlaithe cosúil le bonnóg dhamhra. Ceanglaíonn líníochtaí beochana líneacha an carachtar le móitífeanna stairiúla ar nós an dragain eitilte, Teampall Confucius agus scamaill ratha. Cuirtear siombail sróine muice i bhfeidhm ar ghaileadóirí, ar shoithí boird, ar lampaí agus ar chúlta suíochán i spás an bhialainne.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Lord Qu Dearbh-aithne Amhairc air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lord Qu Dearbh-aithne Amhairc na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lord Qu Dearbh-aithne Amhairc a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Tomhasan & Pacadh: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Tagaichean: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Teicneòlas Cinneasachaidh: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Dùbhlan Dealbhaidh: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Rannsachadh: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Brosnachadh: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Faid a' Phròiseict: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Sruth Obrachaidh: The designers create a story for IP, personify the ingredients in the main products.
Peutantan: Copyrights belong to Siyu Xu, 2018.
Buill na Sgioba: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Creideasan Dhealbhan: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.