Léim go dtí an t-ábhar
Leman Jewelry Brandáil Agus Pacáistiú le M — N Associates

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Leman Jewelry Brandáil Agus Pacáistiú le M — N Associates.


AirgeadGrafaic· 2020

Leman Jewelry Brandáil Agus Pacáistiú

le M — N Associates

Cliant: Leman Jewelry Vietnam

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

64,835

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #89734

Dathanna

An Dearadh

Maidir le Leman Jewelry Brandáil Agus Pacáistiú

Córas iomlán nua ab ea an réiteach amhairc ar fhéiniúlacht nua Leman Jewelry chun an mothú só, fíorálainn ach sofaisticiúil agus íosta a nochtadh. An lógó nua a spreag próiseas oibre Leman, a seirbhís dearaidh haute couture, trí na cruthanna diamanta go léir a bhaineann le siombail réalta nó siombail sparkle a chruthú, siombail sofaisticiúil a chruthú agus macalla a dhéanamh ar éifeacht shármhaith diamant. Ina dhiaidh sin, táirgeadh gach ábhar comhthaobhachta le mionsonraí ardchaighdeáin chun aird a tharraingt ar shaibhreas na n-eilimintí amhairc branda nua agus chun iad a shaibhriú.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Leman Jewelry Brandáil Agus Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Leman Jewelry Brandáil Agus Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Leman Jewelry Brandáil Agus Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Toisí & Pacáistiú
8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Clibeanna
leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Teicneolaíocht Táirgthe
Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Dúshlán Deartha
The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Taighde
The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inspioráid
Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Fad an Tionscadail
Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Sreabhadh Oibríochta
Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Paitinní
Copyrights belong to M — N Associates, 2019.
Baill Foirne
Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Creidiúintí Íomhá
Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh

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