Flower to Flora Príomhfheidhm: Pacáistíocht Tae le Wen Liu and Fang Li

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Flower to Flora Príomhfheidhm: Pacáistíocht Tae le Wen Liu and Fang Li.

AirgeadPacáistíocht· 2020

Flower to Flora Príomhfheidhm: Pacáistíocht Tae

le Wen Liu and Fang Li

Cliant: Shenzhen Oracle Creative Design Co., Ltd

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

29,906

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #89703

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Flower to Flora Príomhfheidhm: Pacáistíocht Tae

Is dearadh pacáistíochta é Flower to Flora do thae bláthanna as Xishuangbanna, Cúige Yunnan, an tSín. Comhcheanglaíonn an léaráid péacóg, crann tae duilleach, bláthanna áitiúla agus cailín a bhfuil cónaí uirthi sa fhoraois bháistí. Léiríonn an radharc caidreamh comhchuí idir daoine agus an dúlra. Tógtar dathanna na léaráide as feisteas eitneach Xishuangbanna. Tá an bosca seachtrach déanta de pháipéar speisialta dubh le huigeacht crainn agus cuirtear bailchríoch air le priontáil agus cré-umhú. Tá an bosca 340 mm ar fad, 120 mm ar leithead agus 240 mm ar airde.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Flower to Flora Príomhfheidhm: Pacáistíocht Tae Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Flower to Flora Príomhfheidhm: Pacáistíocht Tae ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Flower to Flora Príomhfheidhm: Pacáistíocht Tae a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Toisí & Pacáistiú: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Clibeanna: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Teicneolaíocht Táirgthe: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Dúshlán Deartha: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Taighde: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspioráid: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Fad an Tionscadail: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Sreabhadh Oibríochta: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Baill Foirne: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Creidiúintí Íomhá: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018