Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta le Ting-Han Chen

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Seirbhíse é an dearadh Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta le Ting-Han Chen.

IarannSeirbhís· 2023

Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta

le Ting-Han Chen

Cliant: Play Design Lab

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Seirbhís

85,769

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #145605

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta

Is seirbhís oideachais é FunAging a sholáthraíonn ranganna aipeanna do ghutháin chliste chun tacú le agus cumhacht a thabhairt do dhaoine scothaosta. Roinntear an fhaisnéis ranga le daoine scothaosta trí Line, aip shóisialta a bhfuil an-tóir air i measc daoine scothaosta sa Téaváin. Mar sin féin, bíonn dúshláin roimh go leor daoine scothaosta agus iad ag iarraidh clárú le haghaidh ranganna ar Líne toisc nach bhfuil a chomhéadan éasca le húsáid dóibh. Chun aghaidh a thabhairt ar an tsaincheist seo, úsáideann an tionscadal seo smaointeoireacht deartha seirbhíse atá dírithe ar shinsearaigh chun an próiseas clárúcháin ranga a fheabhsú. Trí dhiagnóis dearadh críochnúil a dhéanamh, sainaithnímid agus tugann muid aghaidh ar shaincheisteanna taithí an úsáideora (UX).

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Funaging Clárú Ranga Atá Cairdiúil Do Dhaoine Scothaosta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Toisí & Pacáistiú: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Clibeanna: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Teicneolaíocht Táirgthe: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Dúshlán Deartha: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Taighde: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspioráid: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Fad an Tionscadail: The project started in June 2022 and finished in Dec 2022 in Taipei.
Sreabhadh Oibríochta: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.