Urbaner Straitéis Branda, Dearadh Pacáistithe le Deeeep Creative Lab

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Seirbhíse é an dearadh Urbaner Straitéis Branda, Dearadh Pacáistithe le Deeeep Creative Lab.

AirgeadSeirbhís· 2025

Urbaner Straitéis Branda, Dearadh Pacáistithe

le Deeeep Creative Lab

Cliant: Deeeep Creative Lab

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Seirbhís

103,627

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #165666

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Urbaner Straitéis Branda, Dearadh Pacáistithe

Is straitéis branda agus seirbhíse é Urbaner do tháirge grúmaeireachta féasóige a cruthaíodh do mhargadh na Seapáine. Clúdaíonn an straitéis pleanáil táirgí, suíomh gréasáin sofhreagrach aonleathanaigh, pacáistiú agus pobal ar líne. Úsáideann an bearrthóir mótar agus lanna cruach ard-charbóin a dhéantar sa tSeapáin, agus ceadaíonn a fhoirm dhlúth an fhéasóg a choigeartú am ar bith. Cuireann an pacáistiú clóghrafaíocht éagsúil le chéile le bosca istigh simplí a mhíníonn úsáid an táirge. Cuireann Urbaner an ghrúmaeireacht i láthair mar bhealach chun stíl phearsanta a chur in iúl, agus treoraíonn an suíomh gréasáin cuairteoirí ón gcéad spéis go dtí an ceannach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Urbaner Straitéis Branda, Dearadh Pacáistithe Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Urbaner Straitéis Branda, Dearadh Pacáistithe ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Urbaner Straitéis Branda, Dearadh Pacáistithe a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Toisí & Pacáistiú: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Clibeanna: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Teicneolaíocht Táirgthe: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Dúshlán Deartha: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Taighde: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspioráid: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Fad an Tionscadail: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Sreabhadh Oibríochta: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Baill Foirne: Deeeep Creative LAB
Creidiúintí Íomhá: Deeeep Creative LAB,URBANER,2024