Occasional Motto Fisuele Identiteit troch Zhenqi Ji

Occasional Motto Fisuele Identiteit troch Zhenqi Ji is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2020

Occasional Motto Fisuele Identiteit

troch Zhenqi Ji

Klant: Occasional Motto

A' Design Award yn Izer Winner yn de kategory Grafysk

12,235

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #98719

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Occasional Motto Fisuele Identiteit

De fisuele idenditeit fan "Occasional Motto" waard boud op basis fan 'e letterlike betsjutting fan' e bedriuwsnamme, en pakte de essinsje út fan it fertellen fan ferskate ûnderfiningen oan minsken. De identiteit hat ferskate wichtige kleuren, in typografysk logo, en meardere yllustraasjes dy't spielet mei in moderne, waarme ôfbylding dy't elk produkt unyk makket, mar gearhingjend mei ferskillende konteksten.

De Erkenning

Oer de A' Design Award yn Izer

Occasional Motto Fisuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Occasional Motto Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Occasional Motto Fisuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Ofmjittingen & Ferpakking: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Labels: branding, design, logotype, modern, stylish
Untwerpútdaging: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Undersyk: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Ynspiraasje: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Projektdoer: The project started in August 2019 in Irvine, CA
Operaasjestreamferrin: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.