Tualcom Logo En Merkidentiteit troch Kenarkose Creative is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Tualcom Logo En Merkidentiteit

troch Kenarkose Creative

Klant: Tualcom

A' Design Award yn Brûns Winner yn de kategory Grafysk

17,611

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #97583

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tualcom Logo En Merkidentiteit

It logomark fan Tualcom is ynspireare troch de radiofrekwinsjewellen, dy't besibbe is oan it fjild dat it bedriuw wurket, en it ferbynt gewoan de letters fan Tual. Dêrom beklamme it logo net allinich de bedriuwsnamme, mar ferwiist ek nei de operaasjefjilden fan har. De branding is foarme om it idee fan horizontale reade strepen dy't wurde kombineare mei fertikale blauwe om in gefoel fan kontinuïteit en kommunikaasje te berikken. De resultearjende grafyske taal en it fisuele systeem kommunisearje direkt kompakt en effisjint mei it brede publyk.

De Erkenning

Oer de A' Design Award yn Brûns

Tualcom Logo En Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tualcom Logo En Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tualcom Logo En Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Ofmjittingen & Ferpakking: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Labels: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Produksjetechnology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Untwerpútdaging: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Undersyk: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Ynspiraasje: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Projektdoer: The project started in October 2018 and finished in February 2019 in Ankara.
Operaasjestreamferrin: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Teamleden: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Ofbyldingskrediten: All visual materials were designed and produced by Kenarköşe Creative.