Gean nei de ynhâld
W Atlanta Midtown Hotel Ynterieurûntwerp troch Virserius Studio

W Atlanta Midtown Hotel Ynterieurûntwerp troch Virserius Studio is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Gastfrijheid, Rekreaasje, Reizgjen en Toerisme Ûntwerp.


IzerGastfrijheid· 2020

W Atlanta Midtown Hotel Ynterieurûntwerp

troch Virserius Studio

Klant: Virserius Studio

A' Design Award yn Izer Winner yn de kategory Gastfrijheid

17,018

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #96698

Kleuren

It Untwerp

Oer W Atlanta Midtown Hotel Ynterieurûntwerp

W Atlanta Midtown is in hotellobby- en barynterieur yn Atlanta, Georgia, Feriene Steaten. It ûntwerp is basearre op it lângoed en de geheime tún fan in fiktyf personaazje neamd Arthur, dy't keunst en objekten samlet tidens wiidweidige wrâldreizen. De lobby en bar beslane sawat 929 fjouwerkante meter. Op maat makke meubels, flierbedekking, keunstwurk en digitale muorrebekleding foarmje in wenkeamer en in botanyske tún. In "den" ferwiist nei it folksferhaal Tûzen-en-ien-nacht en omfettet skildere plafondkeunst. Trapsgewiis oanlein terrassen mei amfiteater-sitplakken stypje wurk, petear of partikuliere gearkomsten.

De Erkenning

Oer de A' Design Award yn Izer

W Atlanta Midtown Hotel Ynterieurûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan W Atlanta Midtown Hotel Ynterieurûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. W Atlanta Midtown Hotel Ynterieurûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Ofmjittingen & Ferpakking
The lobby and bar measure approximately 929.0304 square metres
Labels
art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Produksjetechnology
The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Untwerpútdaging
The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Undersyk
To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Ynspiraasje
The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Projektdoer
The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Operaasjestreamferrin
In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Teamleden
Principal Designer: Virserius Studio
Art Consultants: Imaggo Production
Ofbyldingskrediten
Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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