Hou Juice Sopferpakking troch Leng Chen is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2020

Hou Juice Sopferpakking

troch Leng Chen

Klant: Pagoda

A' Design Award yn Goud Winner yn de kategory Ferpakking

40,711

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #95369

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hou Juice Sopferpakking

Hou Juice is in ferpakkingsûntwerp foar in merk fan farske sop. De flesse hat in trochsneed fan 45 millimeter en in hichte fan 165 millimeter. De plestik flesse is bedutsen mei in pearelmoereftige film en ôfwurke mei matering en steunkleurprintwurk. Yllustraasjes fan apen foarmje it wichtichste fisuele tema, en foar elke fruchtsmaak is in apart ferhaal tekene. De aap is it symboal fan it memmefruitbedriuw en is in teken fan libbenskrêft yn de Sineeske kultuer. It ûntwerp hat as doel om natuer, farskens en kwaliteit út te drukken, en om fertrouwen op te bouwen by sûnensbewuste keapers.

De Erkenning

Oer de A' Design Award yn Goud

Hou Juice Sopferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Hou Juice Sopferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Hou Juice Sopferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Ofmjittingen & Ferpakking: Diameter 45mm x Height 165mm
Labels: juice, packaging, branding, drink, beverages，
Produksjetechnology: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Untwerpútdaging: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Undersyk: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Ynspiraasje: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Projektdoer: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Operaasjestreamferrin: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Teamleden: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Ofbyldingskrediten: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.