Mi Band 3 Sportbân-ferpakking troch Xiaomi

Mi Band 3 Sportbân-ferpakking troch Xiaomi is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Mi Band 3 Sportbân-ferpakking

troch Xiaomi

Klant: Xiaomi

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,001

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #90017

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mi Band 3 Sportbân-ferpakking

Mi Band 3 is in ferpakkingsûntwerp foar in sportbân. De ferpakking brûkt in ienfâldige figuer 3 as it wichtichste fisuele punt, omjûn troch in patroan dat ynspirearre is troch in atletykbaan. It patroan strekt him út oer de hiele doaze en jout de beweging fan sport wer troch ienfâldige linen. De doaze is stânst en foarme út papier, en hy is 108 millimeter heech, 75 millimeter lang en 32 millimeter breed. Ferskillende kleuren jouwe de ferskillende ferzjes oan. De rige hâldt in unifoarm ûntwerp om sichtber te bliuwen op de skappen fan de winkel.

De Erkenning

Oer de A' Design Award yn Sulver

Mi Band 3 Sportbân-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mi Band 3 Sportbân-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mi Band 3 Sportbân-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Ofmjittingen & Ferpakking: dimension
height 108, Length 75, width 32mm
Labels: Sport, band, electronic, packaging, colorful
Produksjetechnology: material: Paper
Structure: paper die cut and fold to box.
Untwerpútdaging: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Undersyk: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Ynspiraasje: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Projektdoer: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operaasjestreamferrin: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patinten: Copyrights belong to Xiaomi Inc, 2019
Teamleden: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Ofbyldingskrediten: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge