Songhua River Rice Reispakket troch 33 and Branding Co., Ltd.

Songhua River Rice Reispakket troch 33 and Branding Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Songhua River Rice Reispakket

troch 33 and Branding Co., Ltd.

Klant: Sourceage

A' Design Award yn Sulver Winner yn de kategory Ferpakking

42,119

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89941

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Songhua River Rice Reispakket

Songhua River Rice, is in hege ein rysprodukt ûnder SOURCEAGE Food Group. As it tradysjonele Sineeske festival - it Springfestival derby komt, ûntwerpe se fia in prachtich ynpakt rysprodukt as kado's oan klanten fan 'e kado's fan it Springfestival, sadat it algemiene ûntwerp de feestlike sfear fan it Springfestival moat eggo, en markearje de tradisjonele Sineeske kulturele eleminten en gelokkich goede betsjutting.

De Erkenning

Oer de A' Design Award yn Sulver

Songhua River Rice Reispakket is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Songhua River Rice Reispakket wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Songhua River Rice Reispakket is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Ofmjittingen & Ferpakking: Width 210mm x Depth 40mm x Height 160mm
Labels: Package，China，Rice，Food，Festival，Cultural
Produksjetechnology: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Untwerpútdaging: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Undersyk: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Ynspiraasje: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Projektdoer: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Operaasjestreamferrin: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patinten: Copyrights belong to 33 and branding, 2019.
Teamleden: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Ofbyldingskrediten: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.