Yedao Lugui Baijiu Ferpakking foar Dranken troch Wen Liu and Xianwen Wu

Yedao Lugui Baijiu Ferpakking foar Dranken troch Wen Liu and Xianwen Wu is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Yedao Lugui Baijiu Ferpakking foar Dranken

troch Wen Liu and Xianwen Wu

Klant: Hainan Yedao Liquor Developemt Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

30,069

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #88698

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yedao Lugui Baijiu Ferpakking foar Dranken

Yedao Lugui Baijiu is in ferpakkingsûntwerp foar in sterkedrankmerk út de provinsje Hainan yn Súd-Sina. Acht bekende toeristyske plakken fan Hainan wurde as yllustraasjes op de foarkant fan de glêzen flesse toand. It nekleafeltsje wurdt ûnderskieden troch in oare kleur. De bûtenste doaze is makke fan akryl en papier, sadat de yllustrearre flesse deryn dúdlik te sjen is. Gouddruk en side-print binne op de doaze tapast, en de flesse is ôfmakke mei in brânde-blommen-ambacht. It ienfâldige blauwe kleurskema wjerspegelet de pleatslike kultuer en it toerisme fan Hainan.

De Erkenning

Oer de A' Design Award yn Sulver

Yedao Lugui Baijiu Ferpakking foar Dranken is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Yedao Lugui Baijiu Ferpakking foar Dranken wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Yedao Lugui Baijiu Ferpakking foar Dranken is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Ofmjittingen & Ferpakking: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Labels: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Produksjetechnology: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Untwerpútdaging: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Undersyk: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Ynspiraasje: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Projektdoer: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operaasjestreamferrin: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Teamleden: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Ofbyldingskrediten: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.